Aboutpeople was founded in 2016. We specialize in public opinion surveys and digital monitoring and we offer strategic communication services, by combining both traditional and online tools for data collection.



Through the combination of traditional research tools and the creation of new ones with the use of technology, we offer fast and reliable answers to anything you would like to inquire on. Our goal to meet your ever-changing needs methodically and effectively.

Research Categories offered by aboutpeople:

  • Internet surveys
  • Phone surveys
  • Face to Face interviews
  • Desk Research
  • Quantitative Research
  • Focus Groups
  • In-depth interviews
  • Mystery Shopping


The above services are offered in the following research fields:

  • Social
  • Political
  • Strategy
  • Commercial



We believe that thorough analysis and comprehensive briefing can benefit your brand and image management. We offer services of real time recording, evaluation and analysis of all online publications concerning your company or brand.

With the use of technology’s latest tools, we can track and monitor anything related to your brand in the Greek internet, from social media to websites, forums and blogs. We offer qualitative, in-depth analysis of all the publications and mentions found. We offer our clients a comprehensive analysis of their digital image, by examining all mentions, one by one, and by recording reactions based on demographic data.

Strategic Communication

We offer integrated and tailor-made strategic communications programmes and contribute to their implementation in collaboration with a vast network of specialized partners. Services include:

  • Communication strategy
  • Public image handling
  • Communication campaigns
  • Consulting and follow-up on strategy implementation
  • Consulting services in communications, strategy and public relations
  • Applied use of internet and new media
  • Seminars on public speaking and media training
  • Corporate Social Responsibility



Aboutpeople is exactly what its name implies: a company whose focal point is the citizen, the user, the consumer. In a world of constant changes, we decided to create an agency aiming to give immediate and effective answers and solutions to all inquiries. Our role is not just to collect data, but mainly to analyze and utilize them in order to offer you the required knowledge about main trends, opinions and citizens’ beliefs. We are here to turn these numbers into strategy, and to take part in its implementation in the most effective way.

Aboutpeople is a member of the European Society for Opinion and Marketing Research and is part of the Register of Bodies and Companies of Polls of the Department of Audit and Transparency of the National Council for Radio and Television.

Aboutpeople’s founder and Managing Director is Petros Ioannidis. He has studied political science in Lancaster University (BA) and communications in the Department of Sociology of City University (MA). He has been doing research, communications, and strategy since 2002 and is a member of the International Association of Political Consultants and of the Greek Association of Political Studies.

Fay Grammatikou is operations director and statistician Gianna Daskalaki is head of the quantitative surveys. Antigone Kotanidi is project and account manager.